{"id":1683,"date":"2023-09-24T18:10:28","date_gmt":"2023-09-24T18:10:28","guid":{"rendered":"http:\/\/demo3.aiwalls.com\/thesemovies\/2023\/09\/24\/why-stars-love-the-brand-the-hollywood-reporter\/"},"modified":"2023-09-24T18:10:28","modified_gmt":"2023-09-24T18:10:28","slug":"why-stars-love-the-brand-the-hollywood-reporter","status":"publish","type":"post","link":"https:\/\/demo3.aiwalls.com\/thesemovies\/?p=1683","title":{"rendered":"Why Stars Love the Brand \u2013 The Hollywood Reporter"},"content":{"rendered":"

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\n\tSavannah Yarborough, a classically trained, Central Saint Martins-educated tailor, is sitting on a calf-hair-covered sofa thinking about the one-year anniversary of the Melrose Avenue outpost of her leatherwear store, Savas. \u201cIt may be a clich\u00e9,\u201d she says, \u201cbut everybody came to L.A. to be someone and to do something, and a leather jacket is kind of a boost of that\u00a0power.\u201d<\/p>\n

\n\tYarborough, who grew up in Birmingham, Alabama, is known for her meticulously crafted custom leather jackets, first sold at her Nashville store in the city\u2019s Wedgewood-Houston neighborhood, which opened in 2015. Yarborough likes to say that she \u201cmakes leather jackets for people who don\u2019t wear leather jackets.<\/p>\n

\n\t\u201cPeople say they don\u2019t wear leather jackets because in their mind, they\u2019re envisioning a Marlon Brando vibe, but when I make them in a super-soft, suede shirt jacket that feels like the denim chambray shirt that you\u2019d wear on a Sunday, it makes them question in their mind what a leather jacket is,\u201d she tells THR<\/em> while showing off a rack of new products, including a luxurious lightweight suede peacoat (from $4,500) and an ultra-luxe tie-dyed suede hoodie (from $3,700).<\/p>\n

\n\tHer fastidious attention to detail, combined with the lightweight, lived-in feeling of her garments \u2014 all made at her workshop in New York City \u2014 has earned Yarborough fans across the spectrum, from music stars Jack White and Brandi Carlile to actors Damian Lewis and Brian Cox, who created an online stir wearing the saffron-colored suede Lowry shirt jacket ($2,700) with a pair of matching saffron suede Legend boots ($1,100) while promoting the final season of HBO\u2019s Succession<\/em>.<\/p>\n

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\t\t\t\t\t\t\"At<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tAt Savas\u2019 L.A. store at 6918\u202fMelrose Ave. (ateliersavas.com), leather-good offerings include jackets, boots, skirts, jeans, belts and more.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tLooks: Courtesy of Brett Warren; Interior: Olivia Pearce<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThough the brand built its name on bespoke pieces, it also sells ready-made items and has introduced a made-to-measure program, where customers can adjust the fit from an existing pattern and choose fabrications. \u201cThe one thing that I\u2019m honestly the most proud of is how well our jackets fit off the rack,\u201d says Yarborough.<\/p>\n

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\t\t\t\t\t\t\"Brian<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tBrian Cox wore Savas\u2019 suede Lowry shirt jacket and suede Legend boots in April.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tGotham\/GC Images<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tNew stand-out ready-to-wear offerings include The Denham from (from $2,500), a luxurious riff on the jean jacket done up in buttery soft leather or suede, or this fall\u2019s The Dinner Jacket (from $4,500), a single-breasted, one-button peak lapel sport coat with front panels cut from a single piece, better to show off the hide and Yarborough\u2019s handiwork. The Dinner jacket, with its 90s-inspired silhouette, is emblematic of Savas\u2019s work. \u201cEveryone wants to look 90s but nothing really fits from the 90s in the way they want and I thought, \u2018How do we make something that\u2019s very 90s\u2014 like a leather sport coat \u2014 and make it fit in a modern way,’\u201d she says.<\/p>\n

\n\tSays Derek Guy, known online as The Menswear Guy<\/a>: \u201cWhen I first saw her work a few years ago, I thought her operation was very special. She has her own world. She\u2019s got the craft element. She\u2019s making stuff that, if you really love craftsmanship and clothing, and if you don\u2019t see yourself wearing Savile Row suits and sport coats, you can still\u00a0get\u00a0that experience of bespoke production.\u201d<\/p>\n

\n\tGrammy-winning musician Jason Isbell, a fan of the brand and the subject of the recently released HBO documentary Running With Our Eyes Closed,<\/em> tells THR<\/em>: \u201cI like to dress pretty much the same on and offstage. I try to keep my music honest, so the lines between entertainer and regular guy tend to blur for me. Anytime I\u2019m wearing Savas, I feel more confident, but in a way that isn\u2019t ostentatious. I\u2019m not trying to make anybody else feel underdressed; I just prefer a particular type of armor, built to last and made with care. And I like to look like I make rock \u2019n\u2019 roll, because that\u2019s who I am, not just what I do for work. Once I saw how Savannah does business and the quality of the clothes she makes, I was an instant fan.\u201d One detail that Isbell (who\u2019ll be seen in a supporting role in the upcoming Martin Scorsese film Killers of the Flower Moon<\/em>) particularly appreciates is that \u201cshe\u2019ll do buttons without sharp edges so I don\u2019t scratch up my old guitars. Can\u2019t beat that.\u201d<\/p>\n

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\t\t\t\t\t\t\"Savannah<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tSavas founder Savannah Yarborough.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tShayan Asgharnia-<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAdds Nashville-based singer and artist Alison Mosshart, whose paintings will grace the walls of Savas\u2019 L.A. store this fall: \u201cHer leather jackets are so distinctive and cut so well. I always noted the cool personalized embroideries inside them, and it was impossible to miss that everyone in town was wearing her boots. If there was one place to visit and drool over custom leather goods, it was her shop, Savas.\u201d<\/p>\n

\n\tContinues Mosshart, whose new album God Games<\/em> with her band The Kills, is set for an Oct. 27 release, \u201cI think Savannah and I have similar tastes and when it comes to style and fashion and a desire for things to be unique and distinctive. She has the gift of being able to make things that she\u2019s never seen, things that hadn\u2019t previously existed, stuff based on dreams. something that completely compliments and suits the costumes\u2019 individuality. It is no wonder she makes jackets for so many artists. We never want to wear what anyone else is wearing. We love things that feel personal and expressive and make us feel like lone rangers.\u201d<\/p>\n

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\t\t\t\t\t\t\"Savas<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tA Savas leather jacket.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tSavas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tA version of this story first appeared in the Sept. 20 issue of The Hollywood Reporter magazine. Click here to subscribe<\/em>.<\/p>\n<\/p><\/div>\n